charlieuniformtango and Baker & Bonner Creative Emporium teamed up to create a beautifully crafted and directed project for Community Coffee. Titled “Rancher,” the new :30 spot captures the feeling of being on a working ranch and sharing a cup of coffee with friends around a campfire.
Let’s take a look at the piece then hear from the creatives behind the effort…
Director/DP duo Andy Mahr and Ashton Rodgers worked with charlieuniformtango on all phases of production and post. Andy Mahr said, “Ashton and I have a unified workflow that allows us to maximize each setup from multiple angles while covering various focal lengths. Working in tandem with tango on pre and postproduction made for a seamless end product from production, editing, audio, online and coloring.”
The spot’s narrator, a 4th generation Texan, provides his observation of living on a ranch and what it takes to make great neighbors in the great wide open. Andy and Ashton’s ability to capture the beauty of the unpolished ranch life is what makes this work feel honest. “Too many times, commercials and films tied to the western lifestyle miss the mark with overproduced assumptions. Not these guys. They know how to find the right parts and meaning of a story that keep their work authentic,” CD Rob Baker said.
This campaign marks an important component for the Community Coffee brand that’s evolving with the Strong As Our Roots work coming out of Baker & Bonner Creative Emporium.
Baker & Bonner Creative Emporium
Creative Directors – Rob Baker and Jimmy Bonner
Art Directors – Jimmy Bonner, Emma Holland
Campaign Manager: Natasha Naquin
Music: Cleod 9
Directors – Andy Mahr & Ashton Rodgers
Executive Producer – Hal Dantzler
Line Producer – John Gilliland
Editor – John McStravick
Assistant Editor – Austin Cross
Audio – Jake Kluge
Online/VFX – Catherine Thomas
Color – Matt McClain
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