Hockey season is in full swing, and Chicago’s Daily Planet is in the thick of it. Director Michael Gabriele, Executive Producer Scott Marvel and the Daily Planet squad teamed up with the Chicago Blackhawks for their new spot, “Hit the Ice.” Michael and Scott stopped by to chat with SCREEN about the thrilling new campaign.
First things first, let’s take a look at “Hit the Ice”…
Behind the Scenes with the Creative Team
“My creative approach was to really explore the spirit of Chicago with its rich culture and hardworking individuals, making direct parallels to the Chicago Blackhawks getting ready to work themselves,” director Michael Gabriele shared with SCREEN. “In order to weave together both motifs, I used several techniques including match action and 8mm film to combine the past and present and tie iconic Chicago communities and their workers with the Blackhawks.”
Executive Producer Scott Marvel added, “This was a wonderful opportunity for us to create a mood piece. Michael’s choice of locations, his use of camera movement and matching action, along with grainy 8mm film really gave this a gritty, hard-working feel.”
Speaking of hard work, the team shot over seven days throughout the city of Chicago and in the United Center. Michael worked closely with Director of Photography Paul Incapreo to create a piece that moves seamlessly from scene to scene.
Congratulations to the Daily Planet squad on a job well done, and Go Blackhawks!
Click here for more from Daily Planet... and here are the credits for “Hit the Ice”:
EP Scott Marvel
Director Michael Gabriele
Producer Amy Stewart
Coordinator Danny Rhodes
PA/Talent Adam Rebora
PA/Talent Mickey O’Sullivan
DP Paul Incapreo
Steadicam Ian McAvoy
Steadicam/Drone Alex Cirillo
AC Mitch Buss
AC Isaac White
AC Michael Kubaszak
Gaffer Steve Semkiw
Gaffer Kevin O’Leary
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