BBDO Names Nancy Reyes Global CEO, Succeeding Andrew Robertson

A new era begins at DDBO. After more than 20 years as BBDO Worldwide’s CEO and president, Andrew Robertson is being succeeded by Nancy Reyes. Robertson, who will become BBDO’s first global chairman, said this move was his intention when he hired Reyes last year as BBDO’s Americas CEO.

Reyes has proven to be “everything that I’d hoped for and more,” Robertson said, adding that she is fast, decisive and “great with clients.”

This news arrives on the heels of several significant leadership moves at BBDO, most recently the hire of Jiah Choi as CEO to lead both its New York and Chicago offices.

A Look at Andrew Robertson’s Hall of Fame Leadership

During his two-decade leadership, Robertson has worked closely with the agency’s clients including AT&T, HP, Mars Inc and PepsiCo, and been a key contributor to new business wins such as The Home Depot, Enterprise Holdings and Heineken. Robertson was inducted into the AAF Hall of Fame in 2022.

Under his leadership, BBDO was named Cannes Lions’ Network of the Year seven times, as well as the festival’s first Network of the Decade. It has also been named the most effective network in the world five times by the Global Effies and the Best of the Best by WARC.

What’s Next for Robertson

In his press announcement, Robertson stated that his move to chairman is not a sign of plans to retire and that he will continue to “help Nancy in whatever ways I can, to coach our people and to work with our clients, something I have always loved doing.”

“We have been extremely lucky to have an industry titan at the helm of BBDO for over two decades,” said John Wren, chairman and CEO of BBDO parent company Omnicom, in a press release. “Andrew’s passion for the business was felt by his people and clients alike, always hands on to ensure the network maintained its industry leading standards of creativity.”

Be sure to check back here at SCREEN Magazine for the latest news from the advertising community across the country. You can also click right here to subscribe to our weekly email newsletter.