Super Bowl Ad Picks from Creative Director Scott Smith

Super Bowl Ad Picks from Creative Director Scott Smith

Freelance creative director Scott Smith's career included work on major campaigns for iconic American brands the likes of Allstate, Kellogg's, and McDonald's, not to mention a Frito Lay Super Bowl spot, so who better to ask about the highlights and lowlights of this year's Super Bowl commercial crop?

SCREEN: What was your favorite spot of the night?

SCOTT: My favorite spot of the night was Hyundai - “Smaht Pahk.” I thought it was Incredibly entertaining as well as a great example of a product demo done well. Simple, focused and easy to understand.

SCREEN: What was your least favorite spot of the night or a spot you felt could have been more successful?

SCOTT: My least favorite spot was the ridiculous Trump ad. I think the market is already pretty saturated with that brand.

SCREEN: What would you like to see more or less of in terms of advertising in next year's Super Bowl?

SCOTT: More political ads -- kidding. The Super Bowl is a celebration. I think the spots should reflect that, but not pander to the game. You know, entertaining, smart ideas, which make you want to see it over and over again. That's not hard to do, is it?

NEXT: Wunderman CCO Kevin Drew Davis shares his Super Bowl picks and pans.

NEXT: AbelsonTaylor VP Mitch Apley shares his Super Bowl picks and pans.