Colle McVoy and Yessian Want You to Get On Board!
August 18, 2020 by Andrew Schneider
It's time to get on board, people! Minneapolis agency Colle McVoy and Detroit's Yessian Music teamed up to encourage you and your family to get out and enjoy the beautiful outdoors during the final month of summer. Here is the latest action-packed piece for the Recreational Boating and Fishing Foundation in conjunction with DiscoverBoating.com and TakeMeFishing.org:
"This spot is all about summer, outdoors, sports and an active lifestyle," Yessian Music Chief Creative Officer Brian Yessian told SCREEN. "The message encourages people to 'Get On Board' with boating and fishing. It’s about family, friends, fun, and the thrill of the outdoors."
As for Yessian's approach to the music for this action-packed spot, "The agency and client were very much interested in pushing the creative idea with this one. They gave us the flexibility to try some unique options. In the end we focused in on a song approach centered around the tag line 'Get On Board.' Colle McVoy’s Copywriter, Anne Parrin, came up with a full lyric set and options for us to work with centered around what the clients messaging for both boating and fishing. We then refined these lyrics to make it song like and catchy. It was a great collaboration between all our teams to find that sweet spot."
Client: Recreational Boating and Fishing Foundation in conjunction with DiscoverBoating.com and TakeMeFishing.org
Agency: Colle McVoy/Minneapolis
CCO: Mike Caguin
GCD: Dustin Black
Creative Director: Puja Shah
CW: Anne Parrin
Sr. AD: Lydia Choi
EP: John Borchardt
Music: Yessian Music
CCO: Brian Yessian
Head of Production: Michael Yessian
Composer: Kevin Simon ft. Kali J.