Richards Group, CUT Honored In London International Awards
November 15, 2019 by Screenmag
London International Awards, one of the world’s most prestigious Global award shows, announced its winners in the Advertising, Design, Digital, Technology, Health & Pharma, Radio and Branded Entertainment.
Created for creatives, LIA has the highest caliber of jurors in all disciplines. LIA’s Annual judging which convened over a 10-day period at Encore Las Vegas has concluded and the winners announced.
“We are so excited to announce The Richards Group, Dallas was named Regional Independent Agency of the Year for North America. Winning six Statues and one Finalist for Motel 6. Our charlieuniformtango team is proud to say we worked with The Richards Group on their wins,” said Lola Lott, charlieuniformtango principal/CEO.
Regional of the Year Awards are awarded to the highest-ranking company and/or network based on a total calculation of points attained from all winning entries within their region regardless of Entering Company.
The United States is the most awarded country at LIA 2019, winning a total of 187 coveted LIA statues and 55 Finalists - 8 Grand LIAs, 67 Gold, 55 Silver and 57 Bronze.
The Richards Group wins:
• Silver - Radio & Audio - Campaign for Motel 6 titled “Batteries”, “Escape Room”, “Uncluttered” • Silver - Radio & Audio - Script Writing for Motel 6 titled “Escape Room” • Silver - Radio & Audio - Travel for Motel 6 titled “Escape Room” • Silver - Radio & Audio - Travel for Motel 6 titled “Uncluttered” • Bronze - Radio & Audio - Script Writing for Motel 6 titled “Uncluttered” • Bronze - Radio & Audio - Travel for Motel 6 titled “Batteries” • Finalist - Radio & Audio - Travel for Motel 6 titled “Influencers”
“Our applause and congratulations to The Richards Group for their wonderful achievement. They have a special knack for creating Radio ads that consistently impress the juries,” said Barbara Levy, President of LIA.
In total, 531 LIA statues and 196 Finalists were awarded from 39 countries with the United States leading with 242 awards, followed by Germany with 86 and the United Kingdom with 78.
The Richards Group credits:
Producer: Sheri Cartwright
Creatives: Chris Smith, Stuart Hill, Wendy Mayes
Music: Tom Faulkner (1985)
Audio Engineer: Russell Smith
Producers: Mary Alice Butler and Marlee Cutbirth