The Colonie Expands Its Design Department Capabilities With The Addition of Ashley Lee
July 12, 2019 by Screenmag
The Colonie has added Motion Designer and 3D Artist Ashley Lee to its full-service editorial and postproduction company’s staff. Lee joins the Motion Design Department’s growing talent roster, further expanding its formidable motion graphics design and animation offerings while taking its 3D capabilities to the next level.
Lee’s new position at The Colonie follows a two-year stint at We Are Unlimited. Her experience animating and crafting motion design content tailored to a variety of online platforms for the company has enabled Lee to transition into her new position seamlessly.
The Colonie’s motion graphic department is home to a growing roster of innovative, experienced, and technically savvy designers, 3D artists and conceptual thinkers, skilled at creating content that optimizes the impact of social media, enhances broadcast spots, and efficiently adapts to multiple platforms.
Lee comes onboard on the heels of the appointment of Creative Director Jennifer Moody as head of the company’s motion graphic design division and the signing of Motion Graphics Designer Jeff Borowiak. Guided by Moody, Lee's recently created a social media package for Facebook, a multi-platform campaign for AT&T out of We Are Unlimited, as well as social media spots for Toyota Corolla and McDonald’s, both out of Burrell. She has also worked on projects for Nissan, Chilly Cow, Colgate, and Estee Lauder, and led the 3D work on a video for Havas. The 2019 AICP Post Awards Show recently selected the submission of an ambitious concept and design developed by Borowiak for this year’s event. The company’s team of artists created over 100 graphic elements introducing segments for the show’s 33 post-production categories.
“Ashley's fresh aesthetic sensibilities, strong 2D and 3D animation skills, and collaborative spirit make her a great fit with our team,” says Moody. “Her experience and skill sets align with the expanding needs of the industry. It’s exciting to see our clients’ demand for innovative design across multiple platforms grow along with our well-rounded roster of artists.”
"The dramatic increase in the demand for digital ads and social media content shows no signs of slowing down,” says Executive Producer and Partner Mary Caddy. “Designing motion graphics as a component of a traditional broadcast spot requires very different skill-sets than crafting design-driven visual stories tailored to the specific demographics and formats of a variety of platforms. The addition of Ashley further enhances our capabilities and the skills we bring to creating concepts and executing designs that continue to attract brands and agencies that rely on The Colonie to maximize the effectiveness of social media as a marketing tool.”
"While The Colonie’s roots are in creative editing, we’ve evolved into a full-service editorial, design, visual effects and finishing house that aligns with industry’s ever-changing needs. “Clients appreciate the benefits of working with a company that provides editors and creatives with unfettered access to designers,” says Caddy.
“I really enjoy working as part of a team of multi-disciplined talent under one roof,” says Lee. “The Colonie is an inspiring collaborative environment that gives me the opportunity to get a deep understanding of an editor’s creative vision during the conceptual stage of a project and follow a job right through delivery. As a designer, getting insights and feedback from a mix of perspectives is invaluable. Working here has been a great experience from day one.”
“Our talent, coupled with our experience taking the reins of every phase of a project, enables The Colonie to offer brands, agencies, and filmmakers a unique creative resource that they can rely on to provide efficient workflow and engaging content that elevates visual stories for every medium,” adds Caddy. “Our goal is to keep raising the bar in terms of talent and creativity. The addition of Ashley does just that.”