charlieuniformtango completes campaign for CRAVE pet food

charlieuniformtango completes campaign for CRAVE pet food

charlieuniformtango has completed a new campaign for CRAVE pet food out of BBDO San Francisco. Director Randal Ford’s outstanding abilities to work with animals is showcased in the work for the protein-rich pet food.

In “Vegan” the spot stresses that vegan pets are not a thing and to satisfy your pet’s nature with a diet rich in animal proteins - not soy or grains. “Hunters” urges viewers to respect the animal nature of their pets saying they are born hunters, not gatherers.

“Randal has an uncanny ability when working with animals to capture their full attention, and his attention to the details of the animal such as eyes, muscles, and claws make these spots beautiful and sexy,” said Lola Lott, charlieuniformtango principal/CEO.

“I really enjoy working with animals,” said director Randal Ford. “I feel a connection and I like to show their individual personalities through close-ups, eye contact, and interaction. Our team really enjoyed working with BBDO and CRAVE on this campaign and getting a chance to work with some wonderful pets.”

See “Hunters” and “Vegan” here.


Client: Crave “Hunters”, “Vegan”

Mars Petcare:

Brand Manager (US): Mark Fannin

Portfolio Marketing Director: (Europe): Jo Ladbrook

Global Natural Portfolio Business Director: Olga Chetverikova

Associate Brand Manager (US): Jackie Locke

Brand Manager (Europe): Fran Etherington

Agency: BBDO San Francisco

Chief Creative Officer: Matt Miller

Senior Art Director: Joshua Eithun

Senior Copywriter: Aarron Gough

Executive Producer: Spesh

VP, Senior Account Director: James Campbell

Account Supervisor: Marissa Osowsky

Director of Business Affairs: Jackie Djanikian

charlieuniformtango credits:

Director: Randal Ford

Executive Producer: Jeff Elmore

DP: David Wilson

Line Producer: Sevier Crespo

Executive Producer (Post): Keith Munley

Online Artist: Artie Peña

GFX/3D Artists: Tony Wann, Connor Adams, Julia Bacak

Editor: Evan Linton

Assistant Editor: Katie Allison

Audio Engineer: Nick Patronella