ARU Executes For Furniture-Maker Zinus
November 2, 2018 by Screenmag
A new series of spots is streaming now for furniture retailer Zinus with the audio assist from Chicago-based studio ARU.
ARU's Sound Designer/Composer Tom Haigh worked over the summer with Jack Morton San Francisco with Executive Producer Seng Rimpakone on a series of videos for mattress and furniture brand Zinus.
"Tales from the Box" was a truly international collaborative effort, with production taking place in Thailand (Bullett Bankok), visual effects and editorial (Miranda Studios) and music (The Elements Music + Sound) in LA, and sound design and mixing right here in Chicago.
"Sometimes less is more, and the sound design for this campaign required a light touch," said Haigh. "The goal was to allow the lyrical music and narration to shine, in support of the unique visual world which was lovingly created for this campaign."
ARU worked with renowned British actor Nicholas Farrell as our voice talent for the spot, patching him in courtesy of Voiceover Soho (London).
"We're proud to have had the opportunity to add our polish to this distinctive campaign for Zinus," said ARU's Mark Zeboski. "Not only were we able to handle the creative sound design and mixing, but we were pleased to be able to collaborate with Voiceover Soho to facilitate recording Farrell's audio in real time."
Watch the spots here and here and more from ARU here.