Lucky Post's Hefflefinger Edits New Toyota Online Campaign

Lucky Post's Hefflefinger Edits New Toyota Online Campaign

The 2018 Toyota Tacoma is truly the truck of “play.” To celebrate, Toyota is launching an on-line campaign in an off-road playground. The new adventure campaign features adventure seeking personalities like legendary off-road racer Ivan Stewart and Motorcross racer Andy Bell in scenarios that showcase the Tacoma’s heritage, capabilities and energetic attitude.

Toyota "Tacoma Time: Superman" from Lucky Post on Vimeo.

In the series of ten :15 on-line spots the Toyota Tacoma, or Taco as it’s affectionately known by loyalists, takes adventurers where rough roads don’t mean roughing it and there’s heavy lifting enough for the mother of all motocross. Viewers will see the 2018 high-performance Tacoma in the videos but there’s also a nostalgic throwback featuring coveted, early generations of Tacomas - a nod to enthusiasts’ passion for the versatile vehicle.

Every Tuesday, Taco Tuesday, in May and June a new video and new adventure is being posted on Toyota’s YouTube channel and shared socially on the brand’s Facebook and Twitter. There are also taggable :30 spots for regional use in broadcast media.

Toyota’s agency, Saatchi & Saatchi, produced the campaign videos. They were edited by Logan Hefflefinger at Lucky Post and directed by Brig White of Tool of NA.


Agency: Saatchi & Saatchi

Chief Creative Officer: Jason Schragger

Executive Creative Director: John Payne

Senior Art Director: Matt Kern

Senior Copywriter: Renato Martinez

Junior Art Director: David Resnick

Junior Copywriter: Emily Aberg

Executive Producer: Pamela Parsons

Senior Integrated Business Affairs Manager: Kate Bestic

Production Company: Tool of NA

Director: Brig White

Postproduction Company: Lucky Post

EP: Jessica Berry

Producer: Anne Strock

Editor: Logan Hefflefinger

Assistant Editor: Alex Heisterkamp

Graphics: Seth Olson

Audio: Lime Studios

Mixer: Rohan Young

Online: Arsenal Creative