Lucky 21's Rob Pritts' Uncomfortable Moments for GameStop

Lucky 21's Rob Pritts' Uncomfortable Moments for GameStop

GameStop delivers on the promise that stranger things can happen than an awesome Summer Game Sale. The project reunites Lucky 21 Director Rob Pritts with agency The Richards Group for a delightfully...awkward... collaboration. A window on the absurdist humor of GameStop’s new spot reveals an unlikely friendship, and added a unique directing challenge: Camelid comedy.

“This is one of those spots that tears the fabric of time and space,” quips Pritts. “It’s a dream to get comedy scripts like this. We got to ‘embrace the strange’ with the Jerry Lewis of animals and see how far we could push an already insanely ridiculous concept.”

GameStop "Randy" from Lucky 21 on Vimeo.

This GameStop odd-couple provided plentiful performance possibilities for Lucky Post Editor Elizabeth V. Moore. Moore relays, “The old saying that comedy is hard isn’t completely true. It’s really fun, but utterly subjective. For me, it’s a joy working with lingering moments of absurdity.”


Agency: The Richards Group

Creative Group Head/Writer: David Canright

Creative Group Head/Art Director: Lynda Hodge

Brand Creative/Writer: Chris Cannon

Brand Creative/Art Director: Ryan Beals

Broadcast Producer: Jenny Wolk

Production Company: Lucky 21

Director: Rob Pritts

EP: John Gilliland

Post Company: Lucky Post

Editor: Elizabeth V. Moore

Audio: Scottie Richardson

Color: Neil Anderson

Online Editor: Dan Margules

Assistant Editor: Juan Vargas

Visual Effects (talking llama): JAMM