Daily Planet Goes Lo Rez

Daily Planet Goes Lo Rez

Daily Planet Productions and Pilsen’s Lo Rez Brewery and Taproom recently teamed up to produce a modern-day love story.

The founders of Lo Rez, Dave Dahl and Kevin Lilly, used to be in the tech world and decided to step back, unplug, make things by hand and be part of their community. “So we concepted and directed a story where a would-be couple is always plugged in — to a ridiculous extent — and finally meet each other only when they unplug, at Lo Rez,” Daily Planet director Michael Gabriele said.

Everywhere they go, the actors in the spot are literally attached to their devices, even their appliances, by cables. Gabriele said, “It was all done in camera, so it took a lot of R&D to pull on these devices and make it look natural. By the end, the actors were dragging twenty pounds of equipment down the sidewalk. All of this in a love story.”

The video can be seen in its full version on social media and on Comcast in a :60. Watch the director's cut here.