NHL Taps Cutters For Stanley Cup Final

NHL Taps Cutters For Stanley Cup Final

The latest creative work out of Cutters Studios is this spot for the NHL's Stanley Cup Finals, "Spelling."

From creative shop Baby Bear’s Porridge, the spot draws on star power: Bobby Orr. Brett and Bobby Hull. Wayne Gretzky. As these and 18 more legendary Stanley Cup champions come together and spell their names for viewers, the magnificence of having one’s name engraved on The Stanley Cup – the most revered trophy in professional sports – becomes abundantly clear. Different eras, different teams… all united by this singular accomplishment.

“It was a thrill to work with original footage of all those legends I'd watched in decades of highlight reels," said Editor Steve Bell of Cutters Studios New York. "This is the first time this many hockey superstars have ever been brought together for a shoot. That made this whole project pretty special for all of us, and it felt like even the players were enjoying it.”

“Spelling” was directed by the acclaimed Samuel Bayer of Superprime Films.


"Spelling" – The Stanley Cup Final

Client: NHL

EVP/CBO, Marketing: Brian Jennings

Group VP, Marketing: Casey Hall

Senior Manager, Marketing: Josh Dubin

On Camera Talents: Mike Bossy, Ray Bourque, Martin Brodeur, Bobby Clarke, Sidney Crosby, Phil Esposito, Sergei Fedorov, Wayne Gretzky, Bobby Hull, Brett Hull, Dave Keon, Mario Lemieux, Nicklas Lidstrom, Mike Modano, Mark Messier, Bobby Orr, Denis Potvin, Patrick Roy, Teemu Selanne, Billy Smith, Jonathan Toews, Bryan Trottier, Steve Yzerman

Creative Shop: Baby Bear's Porridge

Production Company: Superprime Films

Director: Samuel Bayer

Director of Photography: Samuel Bayer

Managing Director/EP: Rebecca Skinner

Managing Director/Sales: Michelle Ross

Managing Director: Josh Lesher

Executive Producer/Head of Production: Roger Zorovich

Producer: David Kemp

Editorial, Audio and Finishing Company: Cutters Studios

Editor: Steve Bell

Assistant Editor: Roz Domingo

Flame Artist: Moises Tavera

Audio Mixer: TJ Dumser

Senior Producer: Stephanie Rose

Executive Producer: Elizabeth Krajewski

Color Correction Company: Twelve

Color: Lez Rudge

Music: Future Perfect

Stock Footage: NHL Archives