Optimus Signs Reps The Standard Society

Optimus Signs Reps The Standard Society

Optimus today announced that Heather Guillen and Katy Richter, founders of The Standard Society, will serve as the leading production and post house’s new Midwest reps. Working directly with Optimus National Director of Sales Tim Jacobs, Heather and Katy will further expand the house’s already strong Midwest presence.

“We’re thrilled to work with The Standard Society in the Midwest,” said Jacobs. “Heather and Katy have long been respected in the industry, and they intimately understand the full service value Optimus brings to clients and agencies alike. They’re the perfect people to represent our remarkably talented roster in the region.”

Guillen and Richter founded The Standard Society in 2013. They grew into their careers as the industry required a new level of service from reps, bringing insider perspectives on what agency producers and vendors need to be successful. The Standard Society is elevating the perception of sales reps, and prides itself on connecting with clients in a genuine and honest way. They are known for having impeccable taste, being honest, and solving problems.

“Since we started working together, we’ve always used Optimus as a reference for the kind of company we’d like to represent,” said Guillen. “In addition to their obvious talent, Optimus is well respected, and so supportive of the Midwestern advertising community. Everyone we know counts Tom Duff among their dearest friends.”

Added Richter, “It’s such an exciting time in the growth of the company. They have editors and directors that range from the well established, incredibly respected to the up and coming and nimble. As a whole, it’s a roster of talent that can tackle anything. We’re honored to be able to rep such a marquee production and post house.”