Budweiser Tackles Immigration For Super Bowl Ad

Budweiser Tackles Immigration For Super Bowl Ad

One of the first ads for this year's Super Bowl has been released and in the charged climate of the new presidential administration, Budweiser has chosen to tackle immigration.

In the spot, "Born the Hard Way," Budweiser tells the story of the journey Anheuser-Busch founder Adolphus Busch from Germany to St. Louis through a variety of hardship.

The ad is sure to attract attention given the mood in the country and the venue the commercial is sure to spark conversation.

While set in St. Louis, over 100 people worked on the spot which was shot outside of New Orleans. In a tweet about the video, Budweiser said, "This is the story of our founder and his pursuit of the American Dream. #ThisBudsForYou."


Deutsch Office: New York

Creative Credits:

Chief Creative Officer, North America: Pete Favat

Chief Creative Officer: Dan Kelleher

EVP, Executive Creative Director: Jeff Vinick

Associate Creative Director: Matthew Moyer

Associate Creative Director: Jeff Kopay

Director of Integrated Production: Joe Calabrese

Sr. Producer: Shane Smith

Copywriter: Jim LeMaitre

SVP, Director of Integrated Business Affairs: Maria Taris

VP, Group Director, Integrated Business Affairs: Stacy Schwartz

VP, Integrated Business Affairs: Jaymie Lipman

Sr. Strategist: Sidney Henne

Project Manager: Sean Gilleylen

SVP, Account Director: Andrew Arnot

Account Supervisor: Joey Ricci

Asst. Account Executive: Mick Potthast

Client, Client Contact:

US Vice President of Marketing: Marcel Marcondes

Sr. Director, US Value Brands: Chelsea Phillips

Sr. Brand Manager: Daniel Blake

Sr. Associate Brand Manager: Rob Chester

Associate Manager, Content and Media: Margot Weiss

Production Company: Dummy

Director: Harold Einstein

Executive Producer: Eric Liney

Editorial Company: Arcade Edit

Executive Producer: Sila Soyer

Producer: Fanny Cruz

Editor: Dave Anderson

Asst. Editor: Sam Barden

Flame Artist: Tristian Wake

Flame Assistant: Mark Popham

Telecine: Company 3

Sr. Producer: Rochelle Brown

Sr. Colorist: Tim Masick

Post/VFX Production Company: NTropic

Executive Creative Director: Nate Robinson

Creative Director | Lead Flame: Simon Mowbray

Managing EP/ Dir. of Business Dev.: Michael Bennett

Executive Producer: Michelle Hammond

Producer: Kirsten Collabolletta

Flame Artist: Gurvand Tanneau

Flame Asst.: Jerome Knight

Music/Licensed Music Tracks: APM Music

Track: My Story Begins 60

Audio Post Company: Sonic Union

Producer: Pat Sullivan

Mix Engineer: Paul Weiss

Studio Director: Justine Cortale