charlieuniformtango and The Richards Group Team Up for Dr Pepper

charlieuniformtango and The Richards Group Team Up for Dr Pepper

charlieuniformtango and The Richards Group have been having some fun with new social media campaigns for Dr Pepper. In the works are two campaigns, “Real Cravings” - which focuses on answers to social posts requesting Dr Pepper, and “Pick Your Pepper” focusing on the fun, custom labels available this summer.

The campaigns combine charlieuniformtango’s 3D animation and storytelling capabilities.

“Rotating Bottle,” is part of the Pick Your Pepper campaign. The Dr Pepper Real Cravings campaign features “All Hours” which shows campers surprised by an over zealous ranger bringing them Dr Pepper in the middle of the night, in “Heavenly” a winged Dr Pepper brings refreshment to a group in a park, and in “Emergency” a fully outfitted emergency crew breaks through a wall with a Dr Pepper when a woman has posted on social media that she’s out of Dr Pepper.

Dr Pepper — “All Hours” from charlieuniformtango on Vimeo.

Credits:

charlieuniformtango – Real Cravings campaign

“All Hours” “Heavenly” “Emergency”

Editor: Jack Waldrip

Online: Joey Waldrip

Audio Mix: Russell Smith

Colorist: Joey Waldrip

charlieuniformtango – Pick Your Pepper campaign

“Rotating Bottle”

Producer: Michael Wagner

Motion Graphics Artist: Tony Wann

3D Artist: Connor Adams

Original Music: Nick Patronella

The Richards Group – Real Cravings campaign

Writer: Maddie McDowell

Art Director: Kyle Kelley

Creative Directors: Brian Linder/Jack Westerholt

Agency Producer: Bridget Fontenot

Brand Management: Ben Allison

Client: Dr Pepper Snapple Group


Chief Commercial Officer: Jim Trebilcock


Vice President, Dr Pepper: Derek Dabrowski


Senior Brand Manager: Stefanie Conrad


Manager, Integrated Content: Amanda Breaux


Associated Manager, Integrated Content: Aly Hunter

Production Company: Three Foot Giant

Director: Jeff + Pete

Executive Producer: Mike Sarkissian

DP: Joe Meade

Production Designer: Kai Boydell

The Richards Group – Pick Your Pepper campaign

Art Directors: Ryan Halls, Nick Denman, Sonia Amin

Writers: Daniel Beaudoing, Rachel Dawer and Lauren Lakin

Creative Directors: Brian Linder/Jack Westerholt

Agency Producer: Bridget Fontenot

Brand Management: Nicolette Seifert

Client: Dr Pepper Snapple Group


Chief Commercial Officer: Jim Trebilcock


Vice President, Dr Pepper: Derek Dabrowski


Senior Brand Manager: Stefanie Conrad


Manager, Integrated Content: Amanda Breaux


Associated Manager, Integrated Content: Aly Hunter