FCB Chicago's Names New Director of Communications
August 16, 2017 by Screenmag
FCB Chicago has named Jenina Nuñez as the agency’s new Director of Communications, the agency has announced.
“Jenina brings a wealth of experience to FCB Chicago, spanning traditional, social and multicultural PR and communications – which makes her an incredible addition to our team," said FCB Chicago Chief Marketing Officer Kelly Graves. "There is so much happening in the Chicago office, and we are thrilled to have Jenina to help us share these stories with the market in a fresh, modern way."
Nuñez, who will report directly to Graves and FCB Global Chief Communications Officer Brandon Cooke, will be responsible for overseeing all of the agency’s public relations and corporate communications efforts – across media outlets and digital platforms – as well as collaborating with FCB senior leadership to generate strategic development plans.
“We were looking for a person with a distinct mix of regional, national and global experience, on both the consumer and business fronts, to lead communications and PR for our flagship Chicago office,” said Cooke. “Jenina has a core understanding of how to attract, engage and connect with different types of audiences, in order to tell our agency story in innovative ways. Her personality and leadership style make her a perfect fit for the FCB family, and we cannot wait to have her join our leadership team.”
Nuñez brings more than ten years of diverse communications experience to FCB Chicago. She held a variety of roles at the McDonald’s Corporation over her five-year tenure, most recently serving as the manager of U.S. Marketing – Field Communications & Alignment, where she led the development of strategic communications to the brand’s regional teams on behalf of the national office. Nuñez previously was the manager of Global Menu Strategy, as well as the manager of U.S. Communications and Social Engagement, where she directed national public relations programs and social media strategy, among other initiatives.
A champion of diversity and inclusion, Nuñez has participated in several panel discussions about how to engage with the growing Hispanic market, including SXSports’ track panel “El Nuevo Latino” at South by Southwest, as well as Nielsen’s “Understanding the New Latina.” Earlier this year, she was honored as a “Young Hispanic Corporate Achiever” by the prestigious Hispanic Association of Corporate Responsibility (HACR), for her professional leadership contributions to corporate America and her commitment to the Latino community.
Nuñez began her career in account management after graduating with a master’s degree in Social Sciences from the University of Chicago, working at various media and public relations companies over a seven-year stretch, which included the Zócalo Group, Flowers Communications Group and GolinHarris.