Energy BBDO Crafts Tear-jerker for Windex

Energy BBDO Crafts Tear-jerker for Windex

A new three-minute film has added some emotional resonance to a product that isn't known for bringing people to tears: Windex.

The brand has just launched a new film as part of its “Give Life a Sparkle” platform. Crafted by Energy BBDO, the film features an emotional appeal about creating clear and vibrant memories all while keeping the brand muted. The film posits that every surface is an opportunity for connection and Windex is there to keep those surfaces sparkling.

It tells the story of a girl and the special relationship she has with her father, told over time through the many surfaces that connect them. It ends on the line “What’s between us, connects us.” The new work is a departure from the customary product-attribute and demonstration-focused content we often see in the marketing of consumer household products.

The story is underscored by an endearing song from Grace VanderWaal called, “Beautiful Thing.” Grace was recently named the winner of the eleventh season of NBC’s America’s Got Talent, at the young age of 12.