Beyond the Spot: Lewis Williams

Beyond the Spot: Lewis Williams

In the latest installment of our popular feature, Lewis Williams, chief creative officer at Burrell, talks about what drew him into advertising and what continues to make the industry relevant as media continues to diversify.

No matter what media, though, it's making advertising that speaks to the human experience that's important, Williams believes.

"I always had that desire for human connection, no matter what I did," Williams said.

Williams also spoke to the current state of diversity in the advertising industry.

That's where creativity and great ideas come from," Williams said.

Watch the full interview below.

Melissa Thornley is a creative alchemist. She develops brands and people in the creative industries. Her current clients include Accomplice Media, HUM Music and STORY. Being an active board member of both The Midwest Independent Film Festival and AICP Midwest allows her to fan the flames of Chicago’s ad and film industry. Melissa can be reached at bts@screenmag.com. You can also watch other interviews with Melissa at our Beyond the Spot page here.