71 Degrees North Crafts New PSA for Special Olympics

71 Degrees North Crafts New PSA for Special Olympics

At a very uncertain time when many people in America no longer celebrate differences but fear them, work like this latest PSA, “Different Like Me,” for Special Olympics is a breath of fresh air, shot in Chicago by the team at 71 Degrees North.

Since its inception in 2008, 71 Degrees North has been working pro bono with Special Olympics, making the non-profit organization is their longest standing client.

"We worked with copywriter Christina Honan Swan to create concepts for a unique PSA that would take on the point of view of real athletes in real locations," says Martin Rodahl, director of the spot. "We wanted the athletes to be able to showcase their skills, but also reveal that sense of vulnerability, which hints at the challenges that each participant may have had to overcome.

This was a unique opportunity for Rodahl to also return to the role as Editor, with 71 Degrees North and Executive Producer Neha Datt Schultz managing the post production process from start to finish. Elliot Rudmann of Nolo gave the PSA its dramatic look and Cory Coken from NoiseFloor augmented the sound design and mix.

Special Olympics - Different Like Me from 71 Degrees North on Vimeo.

The spot has been released online for now, with a 30-second cutdown slated for broadcast media in the near future.

CREDITS:

Title: Different Like Me

Client: Special Olympics

Production Company/Creative: 71 Degrees North

Director/Editor/Producer: Martin Rodahl

Executive Producer: Neha Datt Schultz

Director of Photography: Jason Chiu

Copywriter: Christina Honan Swan

Music: Audiocastle

Sound Design and Mix: Cory Coken, NoiseFloor

Color: Elliot Rudmann, Nolo