Stephen Arnold Music Launches New Customizable Image Campaign Featuring Audio/Video Packages for Local TV
June 22, 2012 by Screenmag
Stephen Arnold Music has unveiled “This is the Place” – a new fully-produced audio/video package offering local TV stations a market-exclusive image campaign that is both highly customizable and affordable.
This new branding package follows on the heels of their successful “It’s All About Early,” a market-exclusive morning image campaign that saw widespread adoption by dozens of stations following its introduction in 2011. The up-tempo music and evocative video elements of “This is the Place” combine for a bundle that is available in 60s/30s/15s/10s and ID format, and includes both male and female vocal versions.
Produced by the creative team at Stephen Arnold Music in collaboration with the Emmy-nominated singer/songwriter Greg Barnhill, the core of “This is the Place” is an energizing pop song built around uplifting lyrics about the emotional connection to home, addictive guitar hooks and an upbeat vibe. The campaign’s title track is matched to fully-produced and edited HD video made specifically to match the song, ready for stations to drop in their logo, talent and local footage to get on the air quickly and conveniently. In addition, the full length song is available on iTunes as a single for viral promotions.
Additionally, custom lyrics/vocals can be produced upon request and a news music branding package option will be available in July of this year.
“’This is the Place’ is the ideal sequel to ‘It’s All About Early,’ which proved to be of great benefit to local TV stations,” says Stephen Arnold, President, Stephen Arnold Music. “With ‘This is the Place,’ we’ve produced a complete road map for delivering a unique, memorable vision.”
See “This is the Place” at http://www.stephenarnoldmusic.com/thisistheplace/.