Love The Empire State?
July 9, 2012 by Screenmag
Apparently there’s a new New York State. At least, that’s what BBDO NY and Director Spike Lee say in five :60/:30s for the New York State “I Love NY” campaign. Lee captures the business-savvy and industry-leading characteristics of New York in one anthem and four unique narratives about New York-based businesses. The :60/:30 “Anthem” is narrated by Robert De Niro.
The extolling campaign includes “Anthem,” “BAE,” “Fage,” “Nano,” and “Smith,” each telling a different story of how New York State is ‘Working For You.’ The campaign features several companies including BAE Systems, Fage Dairy USA, CNSE and Smith Electric Vehicles. Each one of their stories highlights the supportive, successful, technological and prosperous qualities of New York State through personal interviews with the companies’ executives and employees.
Credits:
Client: Empire State Development
Title: “Anthem” :60/:30; “BAE,” “Fage,” “Nano,” and “Smith” :30 x 4
Agency: BBDO, NY
Executive Creative Director: Linda Honan
ACD/Copywriter: Nick Sonderup
Executive Producers: Ashley Henderson, Elise Pavone
ACD/Art Directors: Julia Blackburn, Kurt Lenard
EVP, Sr. Director: Paul Suchman
Production Company: Pony Show Entertainment, LA
Director: Spike Lee
DP: Cliff Charles
Executive Producers: Jeff Frankel, Susan Kirson
Editorial: Lost Planet, NY
Editor: Jay Rabinowitz (“Anthem”), Paul Snyder and Adam Witten (NY Stories 4 x :30)
Editorial Producer: Lauren Hefner Addison
Editorial EP: Krystn Wagenberg
Audio House: Sound Lounge, NY
Mixer: Chris Afzal
Color: The Mill, NY
Colorist: Fergus McCall
Online: Black Hole, NY
Online Editor: Tim Farrell
Narrator: Robert De Niro (“Anthem”)