Boost Up
August 10, 2012 by Screenmag
New work for Boost Mobile from 180 Los Angeles and Cut+Run’s Isaac Chen.
The spot’s pace is thanks to Chen’s high energy edit that channels the spirit of the WNBA.
Focusing on what differentiates the WNBA, that’s the W, of course, like want, will, work, win and a slew of others to make it clear that it’s all about the “W”.
Credits:
Campaign: WNBA
Length: :30
Spot: “It’s All About The W”
Client: Boost Mobile
Vice President, Brand Strategy and Marketing Communications: Caralene Robinson
Director, Brand Strategy and Marketing Communications: Peiti Feng
Senior Manager, Brand and Advertising: Marisa Schaeffer
Advertising Manager: Arlin Morales
Creative Marketing Manager: Wally Fox
Agency: 180LA
Executive Creative Director: William Gelner
Creative Director: Matthew Woodhams-Roberts, Dave Horton
Copywriter: Ben Bliss
Art Director: Rob McQueen
Executive Producer/Managing Partner: Peter Cline
Head of Broadcast: Natasha Wellesley
Producers: Tina Diep, Kerry Ko, Nilli Zadok
Director of Client Services: Chad Bettor
Account Director: Jerico Cabaysa
Account Manager: Tashi Oszvald
Planning Director: Martin Ramos
Director of Business Affairs: Loretta Zolliecoffer
Associate Business Affairs Manager: London Wright-Pegs
Editorial: Cut + Run
Editor: Isaac Chen
Executive Producer: Carr Schilling
Head of Production: Christie Price
Assistant Editor: Russell Anderson
VFX/Finish: Ring of Fire Studios
VFX Supervisor: Jerry Spivack
Henry/Flame Artist: Brian Shneider, Lead Flame Artist
Executive Producer: John Myers
Head of Production: Casey Conroy, Senior VFX Producer
Prodcuer: Tammie Smalls
Recording Mix/Sound Design: Eleven
Mixer: Jeff Payne
Asst Mixer: Ben Freer
Executive Producer: DJ Fox
Music: Beacon Street
Composer: Andrew Feltenstein and John Nau
Producer: Leslie DiLullo