Olympian Work Abounds
August 6, 2012 by Andrew Schneider
With the 2012 London Olympics in full swing, we at Screen thought it would be a good time to reach out and check in to find out what work merits inclusion around the greatest athletes in the word.
The “Hopeiary Topiary”.
We’ve profiled a couple of the Dow Chemical “Solutionism” spots – including the Olympic dream of the Hopeiary Topiary.
Their goals is to promote a greener, more sustainable Olympic Games.
The :60 TV spot debuted during the MLB All Star game (July 10), featuring a topiary character to share Dow’s sustainability message that even the planet has an Olympic dream.
This is Dow’s first Olympic presence since becoming an Olympic TOP sponsor in July 2010. The Olympic message continues to target a broader, more general market with the idea that together, science and humanity can solve anything.
The folks at Cutters Studios have been busy.
Another Country worked on a spot for Samsung “The Passing” with Leo Burnett. You can watch it here and another for McDonald’s “Rivals” out of DDB Chicago.
They also worked on the 2012 Olympics “From Great Starts Come Great Things” for Kellogg’s with Leo Burnett – see it here.
Cutters worked with Sol Design and Another Country for Always in “Protection Talk.”
NOISEFLOOR’s Cory Coken is in London for the next two weeks where he'll be participating in a once in a lifetime opportunity, working at the 2012 Olympics. All the mat slaps, tumbles, and grunts you hear from wrestling events (men's and women's) back home on your television will be recorded and mixed live by Coken.
Hired by the Olympics Broadcasting Services, Coken's mixes will feed all the international countries who have purchased the rights to show the Olympics.
"I'm very excited to be working on mixes that will be heard on an international level,” says Coken. “It's an amazing opportunity and I'm thrilled to be a part of it.”
Integrated production company UTOPIC worked with Chicago agency Scott & Victor to show off the world of Chicago for a spot that airs during the London games.
Watch it here: http://screenmag.com/story/2012/jul/30/9645/
The 60-second commercial for NBC 5 that airs locally during the 2012 Olympics called “City” is a vivid black and white montage that captures the Windy City’s diversity in all its humble glory.
Chicago may have been overlooked as the host of the 2016 Olympics, but there definitely is still a sense of pride in the air. The distinctive voice of celebrated Chicagoan Rick Kogan takes viewers on an insider's tour of the "city of countries...a nation of neighborhoods...a republic of townships."
Comma Music composed the Tango music for the DDB spot for McDonald’s “I Love You – Enchante” – Larry Pecorella was composer, Bonny Dolan, producer.
Audio Producers Group (APG) worked on several spots for the Olypmics. For Leo Burnett they did AVO casting for Kelloggs “Swimmer” and audio post/mix and sound design for Kellogg’s Frosted Flakes.
For Scott & Victor they executed audio post/mix for the locally airing spot for NBC 5 Chicago titled “City.”
“This is the busiest year we've had out of the eight years we've been in business,” says Mindy Verson, manager/producer. “Amazing really. Very proud of all the work we've done.”