Leo Burnett Worldwide Wins 35 New York Festivals International Advertising Awards
May 12, 2011 by Screenmag
Recently, at the New York Festivals International Advertising Awards in New York City, Leo Burnett Worldwide took home 35 total awards and the prestigious “Agency of the Year” title for Leo Burnett Sydney. With six Gold awards, 16 Silver and 13 Bronze, the Leo Burnett Network had a strong global presence in front of the world’s first jury of worldwide creative directors.
“This fine performance demonstrates yet again, the remarkable creative talent we have residing inside this network,” said Leo Burnett Global Chief Creative Officer, Mark Tutssel. “I am very proud of our global success at New York Festivals.”
The network won six of the 24 Golds awarded in the evening. Leo Burnett Sydney picked up four Golds: two for Canon “Photochains” and two for WWF’s music video, “Monkey.” Leo Burnett Tokyo brought home the highly coveted Gold in the integrated category for Nike “iD Generator” Harajuku, and Lapiz USA, Leo Burnett’s Hispanic ad agency, won a Gold for the Hispanic Allstate “Mayhem” equivalent, “Mr. Bad Luck” in Hispanic TV/Cinema.
Work from 14 global offices contributed to the network performance including: Sydney, Tokyo, Chicago, Oslo, Hong Kong, Melbourne, Buenos Aires, Puerto Rico, Singapore, Dubai, Beirut, Lapiz USA, Manila and Zurich. These 14 offices impressed the world’s first jury of worldwide creative directors. The heavyweight jury, dubbed the “Dream Team”, was moderated by Donald Gunn, Founder of the Gunn Report.