ShootersNYC Sets Sights on Editor David Smalheiser
December 13, 2011 by Screenmag
Adding yet another piece to the creative puzzle that is ShootersNYC, the hybrid post boutique offshoot of Philadelphia-based ShootersINC has added veteran editor David Smalheiser to its staff. Smalheiser joins an editorial team that also features Anthony Marinelli, Mark Hutchinson, Chris Magliozzo, Matthew Burres, Rob Graham and Steve Wheelock.
“I have worked with Dave over the years and I knew he would be a perfect fit with what we’re building with ShootersNYC,” Jeff Beckerman, ShootersNYC Managing Director/Executive Producer says. “He’s a veteran editor who understands how the industry is changing and why Shooters’ unique business model is so valuable to clients today.”
That business model is one that emphasizes a boutique approach to customer service and creative one-on-one with clients, combined with a tremendous amount of talent and full service resources available thanks to a high speed link to its Philadelphia studio.
“Dave’s talent and creativity will be a big asset for us in the work we do in the traditional advertising space, as well as our TV Development and production, feature film, broadcast promotion and branded entertainment work,“ Ray Carballada ShootersINC President says.
Known for his deft touch with comedy, lifestyle and vignette style spots, Smalheiser‘s clients include such top agencies as Saatchi & Saatchi, Ogilvy & Mather, BBDO, EuroRSCG and McCann Worldgroup, among others. In his career he’s worked with such acclaimed directors as Spike Lee, David McNamara, Tim Hamilton, Tenny Fairchild, Annibel Jankel and Marcus Nispel.
Since joining ShootersNYC Smalheiser has completed a package of spots for Nature Valley and Chex, both through agency Campbell Mithun/McCann Worldgroup. His current showreel includes spots for State Street Global Investments and Hamburger Helper.
“There’s great energy at ShootersNYC and I Iove that there are so many facets to the company,” Smalheiser says. “There’s a boutique feel when you walk in the door, but I’m able to access so much talent and technology for my clients – it’s really the ideal situation, and one that is perfectly in sync with the way clients want to work today.”