Making It Grow: "Bloom" Debuts At The Chicago Latino Film Festival

Chicago natives Rosie Goldberg - the writer, producer and executive producer - and Diana Mucci-Beauchamp - the co-producer - had little experience in filmmaking when they took on the task of creating their first feature.  But, after all was said and done, the end product far exceeded their expectations.

"Bloom" chronicles the struggle of a young Latina mother who has her children stripped from her possession due to neglect.  Trying to function outside a life of poverty, poor choices and abuse, she is forced by authorities to see a Jewish psychiatrist.  She soon finds she's not the only one with problems.

Goldberg and Beauchamp began their friendship over five years ago while Beauchamp worked in sales and Goldberg was a stay-at-home mom.  After getting laid off, Beauchamp decided to take a proposal writing class.  

Several commercial projects and a play spawned from her experience in that class.  Goldberg thought if Beauchamp could take on writing, so could she.  "I always had an idea for story and I kind of just said, 'Wow, if she's doing it, why can't I just sit down and do it?'" Goldberg recalls.  

A movie was born.

Realizing she needed more materials and people, Goldberg asked Beauchamp to join, but there was a catch.  Goldberg was self-financing the film and couldn't pay her.

Beauchamp agreed to sign on, but knew she would need to expand on past experiences in plays and commercials.  "In film, you're worried with production and quality, [but in theater] you have to fill seats," she says.  A few other areas she had to become familiar with were post-production programs and location scouting.

To direct the film, the women turned to Julio De Los Santos, whom Beauchamp met through a friend and had direct several commercials.  Goldberg heard of him and sent him the script; from there, the rest is history.  

Goldberg's husband, Benjamin, helped fund and produce the film.  In addition, Beauchamp's daughter, Joy Mucci, had a role in the movie.

An exciting highlight for the women was using Chicago as a template for the feature.  All of the actors were Chicago residents and every scene featured Chicago property.  Two neighborhoods used heavily in the film were Highland Park and Pilsen.

"Bloom" took 26 days to shoot.  It premiers at the Chicago Latino Film Festival in the Facets Cinematheque (Chicago) Saturday, April 22, at 6:30 p.m. and Thursday, May 4, at 7 p.m.